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BRAND

Phlur.com

Scent carries memory more viscerally than any other sense. This minimalist fragrance company is stripping back the shallow marketing that dominates the category, leaving behind a minimal approach that allows each person to assign their own meaning to their moments. 

services

Packaging
Photography

Web

Social
Art Direction

TEAM

Role: In-house Designer

UX: Amanda Klohmann

Copywriter: Paul Underwood

Project Manager: Shawn Freeman

Senior Designer: Myan Duong

Creative Director: Liz DeMartino,

Cynthia Korman

PACKAGING

For those who put intention behind every purchase, the candle is functional art is an object to inspire rituals. When the spark is gone, the vessel can be reincarnated into a catchall, a jewelry box, or just a nice addition to the nightstand.

Candle photos by Nick Cabrera.

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ART DIRECTION & PHOTOGRAPHY

The brand is an acting repository of art and inspiration. A quiet corner of the internet to take a breath and a break from your timeline.

Website & social

Editorial for the digital age. Intentionally written and ruthlessly curated for an experience that is as beautiful as it is informative.

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