Copyright Emily Lamontagne 2019

PROBLEM

How can we make dieting a sustainable lifestyle choice?

SOLUTION

Make the experience as exciting as the end results.

services

Branding

Packaging

Illustration

Art Direction

Copywriting

The Clean Plate Club builds habits to teach portions and food groups over time, taking the hassle out of health.

Elevated and culturally ambiguous, the brand is an homage to the imperfect. Taking away the numbers to put the focus on a sustainable journey, rather than the end result.

The unboxing experience should feel like unwrapping a thoughtfully chosen gift, personal and precious.

 

With sustainability in mind, there is minimal branding on the box itself so that it may be used again.